Glossary definition

Seed placement

Seed placement is pre-launch evidence from controlled mailbox tests that shows inbox, spam, or missing counts by provider.

How GTM Inboxes uses this term

GTM stores fresh Gmail and Outlook seed-placement evidence, applies the configured threshold, and blocks launch approval when evidence is missing, stale, or failing.

Why seed placement is different from smoke tests

Smoke tests prove authentication and mailbox access. Seed placement checks where controlled messages land at target mailbox providers, which makes it the launch-gate evidence for first prospect traffic.

How GTM reports it

Readiness reports expose redacted seed-placement status and customer-safe proof metrics while omitting operator-only notes and internal-only evidence.

Related glossary terms

Cold email launch gate

A cold email launch gate is the approval checkpoint that blocks prospect traffic until required readiness and seed-placement evidence is fresh and passing.

SMTP readiness

SMTP readiness is the operational check that an inbox can authenticate and submit mail through the managed SMTP path without exposing its password.

Inbox warmup

Inbox warmup is a cautious ramp period where a mailbox builds operating history before it is treated as ready for normal prospect traffic.

Related workflows

Seed placement launch guide

Understand the evidence required before first prospect traffic.

Check a real domain

Move from the definition to a practical DNS and authentication check.

Browse the glossary

Every cold email infrastructure term GTM models, checks, or gates.

Next step

Connect seed-placement evidence to workspace readiness and launch gates.

Review launch readiness APIs